Jackson New Jersey Online News posted an article which notes Scholastic Books’ success as the US publishers of the Harry Potter series by J.K. Rowling. The article reiterates how the story of the boy wizard made reading fun for the generation who was growing up with video games and television. Also, it notes that Harry Potter literally (pun intended) aged in the books as the readers aged. The article added this quote from Arthur Levine from Scholastic Books:
“What the numbers leave out is the singular experience that so many young people had of actually growing up WITH a literary character, which had never been done before,” said Arthur Levine, Publisher, Arthur A. Levine Books, VP Scholastic (NASDAQ: SCHL). “Kids who began reading Harry Potter when they were in elementary school, finished Harry’s story as they finished major life milestones in this decade. And they took with them not only a deep experience of the pleasure a book can bring, but a validation of hopefulness that one’s actions matter more than one’s circumstances, and a message that truly love does conquer all.”
Also, there is a list of publishing milestones (U.S. figures) created by the Harry Potter series in the past decade. Here is an excerpt:
July 8, 2000 3.8 million – the record-breaking initial print-run of Harry Potter and the Goblet of Fire.
July 11, 2000 3 million – copies sold in the first weekend from the release of Harry Potter and the Goblet of Fire, breaking all publishing sales records.
March, 12, 2001 Release of Fantastic Beasts and Where to Find Them and Quidditch Through the Ages with net proceeds to benefit Comic Relief, UK
June 21, 2003 6.8 million – the record-breaking initial print-run of Harry Potter and the Order of the Phoenix .
June 22, 2003 5 million – copies sold in the first 24 hours following the release of Harry Potter and the Order of the Phoenix, breaking all publishing records.
July 16, 2005 10.8 million – the record-breaking initial print-run of Harry Potter and the Half-Blood Prince.
July 17, 2005 6.9 million – copies sold in the first 24 hours following the release of Harry Potter and the Half-Blood Prince, breaking all publishing records. J
June 14, 2006 Scholastic Kids and Family Reading Report reveals that 76%of parents say reading Harry Potter has helped their child do better in school.
August 1 & 2, 2006 2 sold-out nights of “Harry, Carrie & Garp.” J.K. Rowling, Stephen King and John Irving read and answered questions for fans at Radio City Music Hall, benefiting Doctors without Borders and The Haven Foundation.
Click here to read the complete list and article.